THE CHALLENGE
Closing the distance between strategy and performance.
You can set a new direction, but organisations don’t speed up just because you ask them to. The way people work together has to shift too. When bold strategy meets established ways of working, you get friction.
Closing that gap means reframing reality, rethinking how people collaborate and resetting how decision making matches the ambition of where you're trying to go.
BroadBridge helps bridge the gap between where you are and where you need to be.
OUR METHODOLOGY
Momentum needs a practical path.
Willpower alone won't move a complex organisation. You need a bridge to get from your current reality to your future ambition. The work starts by identifying the specific behavioural patterns and unspoken habits that are hampering performance.
Then, co-creating the scaffolding.
These are temporary support structures such as shifting perspectives, strengthening adaptive behaviours and steadying decision making processes. They make the path easier by allowing your teams to embed new ways of working. We hold the weight of the change, aligning delivery discipline with human dynamics, until your system is strong enough to stand on its own.
SERVICES
This isn't about parachuting in with a playbook. It’s about understanding what's distinct about your organisation, co-designing the scaffolding that fits your reality, and staying close to help embed new ways of working.
Diagnostic & Insight
We move beyond engagement scores and We move beyond engagement scores. Brad brings a distinctive diagnostic capability - including proprietary behavioural insight tools - to map the deep cultural patterns distinct to your system.
Pinpointing exactly where energy is being lost in the space between your strategy, your people and your systems.
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Output: A data-backed view of the dynamics shaping how you work and the potential for change.
Design & Shaping
Working with you to design the specific 'scaffolding’ required to bridge the gap.
Co-creating the practical architecture for how people can work differently to meet your ambition.
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Output: A blueprint for accelerating performance.
Delivery & Impact
Staying close to the work to support leaders and teams as the system adapts.
Turning 'trying' into 'doing' and ‘doing’ into ‘being’ until the new speed becomes the standard speed.
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Output: Sustained momentum and a system that moves under its own power.
ABOUT
Systemic expertise. Operational rigor.
BroadBridge is the independent practice of Brad Jennings.
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Brad operates at the intersection of leadership dynamics and hard operational reality. With 25 years of experience, including building the People & Change capability for a leading process-improvement consultancy, he understands that strategy only lands when you solve the human friction that derails it.
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He combines the depth of a specialist psychology practice with the commercial rigor of a transformation leader, supporting executives to navigate the pressure of complex change and turn intent into execution.
WHEN TO ENGAGE
Most of our partnerships begin at a clear point of inflection, where the ambition of the business has outgrown the current way of working.
Proactive
You are at the start of a change or transformation. You want to ensure you are focusing on the moves that will genuinely shift behaviour and culture.
Reactive
You are well into the work and progress is slowing or stuck. You need clarity, stabilisation and a practical way forward.
Leadership Transitions
This work is also particularly valuable when stepping into a new leadership role. It gives you a grounded view of how the organisation works in real life, before assumptions set in.
CONTACT
If you’d like to explore working together, we’d be happy to have a conversation and understand what you’re facing.
Email: brad@broad-bridge.co.uk
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