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Hello.

At BroadBridge, we step with you into the moments that matter.

We create the space for the conversations that shift thinking, strengthen relationships, and build the capability to sustain alignment long after we’re gone.

Our passion is helping leadership teams turn alignment into action. Not as a fleeting moment of agreement, but as an ongoing practice—one that holds when the pressure hits.

Because alignment isn’t about making a decision in the room. It’s about making decisions that last.

Brad Jennings

Founder

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Portrait of Brad from BroadBridge, wearing a rust-coloured shirt

Why I started BroadBridge

I’ve experienced the impact when groups really open up. It’s profound. And when teams work that way, their commitment to each other—and to taking action—becomes almost unbreakable.

When you’ve been through something life-altering, it’s hard to live life on the surface after that. You see how much is left unsaid. How often people avoid the real conversation because it’s uncomfortable, or because they assume they already know. But when the stakes are high—whether in life or leadership—what’s real is the only thing that holds.

With everything coming at leaders at speed, if we don’t make space for the conversations that matter, we end up building layer upon layer of actions we’re not going to take, decisions we don’t fully believe in. What starts as a millimeter of difference becomes an ocean apart.

BroadBridge was born from that understanding. Leadership isn’t just about setting a direction—it’s about getting to what’s real. And from that position, making sure everyone is equipped to move forward with a shared understanding of what it will take to get there.

I believe that’s what makes the difference between change that fades and change that holds.

I believe in the power of real conversations. When people come together, put everything on the table, and talk honestly, something shifts. The way forward emerges—not from one person having the answer, but from making sense of things together.

BroadBridge exists because I believe there’s an untapped opportunity to be more human with each other at work. To bring more truth, more connection, and more meaning into how we lead. I believe in carpe diem and ubuntu—because urgency and shared humanity belong at the heart of leadership. And that’s the difference we’re here to make in the world.

Brad has experienced working for and with top organisations
Vodafone logo – corporate client
Prudential logo – leadership and change work”
NHS logo – organisational transformation partner
Kensa Group logo – sustainable energy and leadership collaboration
DE&S logo – defence equipment and support leadership development
Babcock logo – defence and engineering consultancy collaboration”
BAE Systems logo – leadership development collaboration
Clarion Housing logo – leadership and organisational change in housing sector
Leicestershire County Council logo – public sector leadership development partner”
Accreditations earned for human centred change and group dynamics
Tavistock Institute logo – applied leadership research
NTL Institute logo – organisational development and leadership coaching
ORSC logo – organisational relationship systems coaching”
HSD logo - Human Systems Dynamics Certification
BroadBridge logo – guiding leadership teams through alignment and transformation.

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BroadBridge Associates Trading as BroadBridge.

All Rights Reserved. Registered in England and Wales, Company No. 15928078

© 2025 by BroadBridge. 

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